Marketing Planning for Success


Marketing is essential for any business to succeed regardless of size or industry. There are a variety of ways to get the word out about your company, but a solid marketing plan will serve you well and can continually be adjusted to fit your needs and budget.

Below are some excellent resources to get you started or perhaps an opportunity to revamp your current strategy.

Marketing Basics

Marketing: Plans, Strategies and Mix

Marketing Plan Guide

Creating a Marketing Action Plan

How to do Market Research

Market research and competitive analysis

Free small business data and trends

Research your competition


Methods of Marketing can include some or all of the following depending on your budget, time and needs.

  • Flyers
  • Brochures
  • Business cards
  • Gift certificates
  • Catalogs
  • Posters
  • Postcards
  • Door hangers
  • Newsletters
  • Banners
  • Signs
  • Window display
  • Billboards
  • Newspaper ads
  • Television ads
  • Infomercials
  • Radio ads
  • Magazine ads
  • Movie ads
  • Articles
  • Sales letters
  • Media releases
  • Trade shows
  • Public speaking
  • Social Media
  • Online Advertising
  • Charity events
  • Networking
  • Contests
  • Seminars
  • Sweepstakes
  • Special events
  • Agents
  • Word-of-mouth
  • Classified ads
  • Yellow pages
  • Door-to-door
  • Website
  • Email